“We noticed an immediate increase in traffic on our site and sales of our mobile app doubled. Katie has provided tremendous support and guided us as to the best advertising plan to meet our budget and reach folks who would love to know about Eva and other transgender voice products and services. Her editorial skills for producing a high quality e-magazine have created a loyal readership and supportive community for transgender people.
We plan to continue to use our advertising dollars here at Frock Magazine!”
Kathe Perez, Exceptional Voice, Inc., the home of Eva (Denver, Colorado, USA)
What Is Frock?
Frock is a FREE bi-monthly digital magazine, aimed squarely at the transgender community. Established in June 2009, Frock is read right around the world and represents a great way to bring your message to the transgender community. At the time of writing and to our best knowledge, Frock also has more readers than any other transgender related magazine, anywhere in the world.
We offer a number of advertising opportunities and formats, from full page ads and double page spreads to banner ads on our well visited web sites and video too. Some of our advertisers have been with us for years and pay annually for their advertising so we must be doing something right.
What Kind Of People Read Frock?
90% Based in the North America and the UK
85% Use the Internet every day / several times a day for personal use
43% Aged 35-49
44% Work in Exec / Senior Management, IT, Education, Training, Supervisory /admin
48% Crossdressers / 45% Transsexuals / 7% Drag Queens
Where will my ads be displayed?
Your magazine ad will appear in Frock Magazine and your banner adverts will appear on our very popular web sites, The Gender Society (http://gendersociety.com) and Frock Magazine (http://frockmagazine.com).
What format do my ads need to be in?
Your magazine ads can be in a variety of formats, depending on what how much you want to spend. A Double Page Spread is two full pages, or you might go for a full A4 page, a half or quarter page. Please click here to see examples of the formats and dimensions which are available.
I don't have any artwork or any clue how to create it!
That's no problem. Our professional in-house designers can create your magazine and banner ads for you and we can even help you with the design and the wording you use, to help ensure the best possible click-thru ratio.
If I buy a run of ads or a mix of web and magazine ads, can I have a discount?
Of course! We offer deep discounts to advertisers who show commitment by buying a run of ads and/or several different types of ad at once. And our best discount goes to our advertisers who pay for their ad packages annually.
Some More Testimonials...
|"My ad in Frock magazine has measurably increased hits on my web site by 75%. Even better my sales tripled from one month to the next. Thank you, Frock!" Christine Beatty – Author
|“Our company has been advertising with The Gender Society and in Frock Magazine for several years. During this time, Katie has been proven to be an excellent advisor and guide to making our campaigns successful. Her company has always made sure our advertising dollars were well spent, by guiding us through each step of the advertisements and being sure they were positioned where they would be of the most benefit. Her continual improvements to her web site and magazine guarantee that they will never become stale, which brings viewers back over and over. We will continue to advertise with Frock!”
Victor Perry, CEO and owner of The Breastform Store
|"After advertising in Frock my book sales went up noticeably and I hope this continues as I will be placing further ads in the coming months."
Chris Burrows – Author
Advertising – 70%/ 30% editorial, trans and non-trans adverts
Trans people have higher levels of education and employment than the national average making them valuable consumers. They show greater loyalty to brands that recognize and communicate with the trans community.
The magazine is currently 70/30% weighted in favor of editorial. We offer great stand out value and we offer rich media advertising with fully interactive direct links to your web site.
Frock features not only relevant trans community products and services but specially chosen advertising from big brands that want to reach out to transgender people. Many big brands recognize diversity and we invite them to connect with our readers.
What dimensions and resolutions should my ads be in?
If you will be providing your own artwork, you'll need to know what our criteria for the various different ads we offer.
All magazine ads must be hi-res - that is, they must have a resolution of at least 300dpi. This is so that when readers who are viewing them on small iPad type screens zoom in, they won't go all pixelly.
We do not require a bleed but it's always handy to leave a margin on about 3mm all around, just in case we ever actually print some copies of your issue.
A Full Page ad is A4 sized - that is 2480 pixels wide x 3508 pixels high. Obviously, a Double Page Spread is the same height but twice the width, so that's 4960 pixels wide x 3508 pixels high.
A Half Page Ad is 2480 pixels wide x 1754 pixels high.
A Quarter Page ad is 1240 pixels wide x 1754 pixels high and an Eighth of a Page sized advert is 1240 pixels wide x 877 pixels high.
We prefer to receive artwork in either hi-res JPEG or PDF format and if your file sizes are too large to send by email, you are welcome to use our dropbox at https://dropbox.yousendit.com/Frock-Magazine
When you click the 'Select File' button, you can select a number of files at once rather than having to upload them individually. Oh, and don't forget to say who you are so we know who's sending the files. Thanks.